Witty Ad Campaign for Thorogood

HONORS

Featured in the International Design
Education Expo and Conference 2023

AWARDS

Silver Graphis New Talent Awards 2024

ART DIRECTION · SPRING 2023

STOCK IMAGES Adobe Stock
PHOTOGRAPHY thorogoodusa.com

Thorogood builds high quality, job-fitted footwear made to protect the wearer from hazardous conditions. This ad campaign is to showcase Thorogood’s variety of footwear and its ability to fit anyone’s needs. The project scope includes copywriting and photography.

The visual of boots imposed on animals is an unexpected combination that catches the attention of the audience immediately. The comparison made between Thorogood boots and an animal, conveys the boots’ ability to accommodate to anyone’s specific or specialized needs.