Pandora Music Festival

ADVANCED CAMPAIGNS · FALL 2023

STOCK IMAGES Adobe Stock, Pexels

Pandora Music is a music streaming service that started as the first online radio streaming service. Because Pandora’s services are limited to the United States only, they are missing the opportunity to appeal to a global audience. This project envisions a global festival organized by Pandora to expand its market globally as well as enter a new market of music festivals. The project scope includes design, photography, and copywriting.

The visual language takes inspiration from the wavy and groovy nature of music and sound, while making sure to maintain global appeal as well as accessibility. With 3 different color palettes associated with 3 different cities, the cities are differentiated from one another, and this provides opportunities for creating collectibles as incentives. This project scales Pandora up to compete as both a global music streaming service and a high-profile music festival.