Typographic Brochure for Kendrick Lamar

HONORS

Honorable Mention - Graphis New Talent Awards 2024

PUBLICATION DESIGN · FALL 2022

WRITTEN BY Stephen Kearse (Pitchfork)
DATA kworb.net

Kendrick Lamar is a rapper and songwriter widely regarded as one of the most influential rappers of his generation. This brochure is a type-based publication focused on visually communicating the energy and feel of Kendrick Lamar's album Mr. Morale & The Big Steppers. The project scope includes type-based design, typesetting, and book binding.

The album is a quiet yet heavy reflection of Lamar's personal struggles. This theme is reflected in the brochure with a careful balance between areas of white space and chunks of type and information.