Refreshing Rebrand for JetBlue

GRAPHIC DESIGN FINAL PORTFOLIO · SPRING 2024

STOCK IMAGES Adobe Stock


JetBlue is a U.S. low-cost airline known for providing plenty of amenities for its passengers and its high customer satisfaction. This rebranding aims to elevate JetBlue to become a major competitor of U.S. airlines. The project scope includes design, photoshop, and copywriting.

The rebrand pictures JetBlue as a breath of fresh air and new experiences through the inviting messaging and bright colors of the brand. The use of big, bold typography as visual elements speaks to the strong personality of the brand.